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📊Comprehensive Madeira Tourism Statistics and Analytics - 2024-2025 Official Data

Official data from DREM (Regional Directorate of Statistics of Madeira)

2.23M2024 Visitors

€761M2024 Revenue

🔄Last updated: 17 October 2025 | Source: DREM Estatísticas do Turismo

ℹ️

Official tourism statistics from DREM. 2024 data is definitive (released 9 July 2025). 2025 data is preliminary (January-August, awaiting September release).

📊Usage Guide

Usage Guide

2024 Key Performance Indicators

Historic record-breaking year for Madeira tourism

Record Year

+6.7%

Guest Arrivals

2.23M

vs 2023: 2.09M

+16.1%

Total Revenue

€761M

vs 2023: €656M

+10.2%

International Share

79.3%

1.77M international visitors

Recovery

vs Pre-Pandemic (2019)

+61%

vs 2019 baseline

Source: DREM (Regional Directorate of Statistics of Madeira)

Data released: 9 July 2025

2024 Full Year - Record Breaking Performance

Definitive data released 9 July 2025

KEY METRIC

Guest Arrivals

↑+6.7%

2.23M

2,231,584

Total guest arrivals (Hóspedes Entrados)

Overnight Stays

↑+7.4%

11.8M

11,765,375

Total overnight stays (Dormidas)

KEY METRIC

Total Revenue

↑+16.1%

€761.1M

€761,100,000

Total tourism revenues (Proveitos Totais)

Accommodation Revenue

↑+16.9%

€540.7M

€540,700,000

Hotel and accommodation revenues

Average Daily Rate (ADR)

↑+13.1%

€109.28

Revenue per occupied room

Revenue per Available Room (RevPAR)

↑+13.9%

€83.53

Key performance metric

2025 Year-to-Date (January-August)

Preliminary data - Strong growth continues

Preliminary (Jan-Aug)

TRENDING

Guest Arrivals (YTD)

↑+9.3%

1.65M

1,645,249

Jan-Aug 2025 vs Jan-Aug 2024

Overnight Stays (YTD)

↑+8.8%

8.64M

8,642,145

Jan-Aug cumulative

TRENDING

Total Revenue (YTD)

↑+19.1%

€598.7M

€598,700,000

Record revenue growth

Accommodation Revenue (YTD)

↑+20.4%

€433.5M

€433,500,000

Jan-Aug revenues

ADR (YTD)

↑+15.1%

€125.69

Average daily rate

RevPAR (YTD)

↑+18.2%

€99.28

Revenue per available room

Seasonal Patterns

Month	Visitors	Occupancy %	Weather

2024 International Markets

Top 10 source countries by guest arrivals

International Total

+10.2%

1,770,204

79.3% of total

Portugal (Domestic)

-4.9%

461,380

20.7% of total

Top 10 Source Countries

🇩🇪

Germany

355,589

15.9% market share

🇬🇧

United Kingdom

284,204

12.7% market share

🇫🇷

France

204,444

9.2% market share

🇵🇱

Poland

124,444

5.6% market share

🇳🇱

Netherlands

95,915

4.3% market share

🇺🇸

United States

79,646

3.6% market share

🇪🇸

Spain

65,011

2.9% market share

🇧🇪

Belgium

49,592

2.2% market share

🇨🇿

Czech Republic

47,732

2.1% market share

🇮🇹

Italy

45,068

2.0% market share

2025 YTD International Markets

Top 10 countries (January-August 2025)

International Total

+5.9%

1,271,998

77.3% of total

Portugal (Domestic)

+22.7%

373,251

22.7% of total

Top 10 Countries (YTD)

🇩🇪

Germany

232,410

14.1% market share

🇬🇧

United Kingdom

155,396

9.4% market share

🇫🇷

France

104,143

6.3% market share

🇵🇱

Poland

75,880

4.6% market share

🇳🇱

Netherlands

49,355

3.0% market share

🇪🇸

Spain

43,401

2.6% market share

🇧🇪

Belgium

40,245

2.4% market share

🇨🇿

Czech Republic

36,273

2.2% market share

🇮🇹

Italy

31,495

1.9% market share

🇨🇦

Canada

25,240

1.5% market share

🚢Cruise Tourism

2024 Full Year

716,806

Passengers

+16.4%

316

Port Calls

+13.3%

2025 YTD (Jan-Aug)

389,933

Passengers

+8.8%

178

Port Calls

+19.5%

⛳Golf Tourism

2024 Full Year (3 courses)

Rounds Played78,983 +5.2%

Revenue€3.96M +5.6%

Capacity Utilization30.9%

2025 YTD (3 courses)

Rounds Played57,490 +13.4%

Revenue€3.04M +12.4%

Capacity Utilization33.3%

Data Sources & Methodology

This comprehensive tourism statistics report is compiled from multiple authoritative sources to provide the most accurate and up-to-date information about Madeira's tourism industry.

📈 Primary Data Sources

✓DREM (Regional Directorate of Statistics of Madeira) - Official tourism statistics
✓INE (National Statistics Institute) - National tourism data
✓APM (Madeira Port Authority) - Cruise passenger data
✓Hotel associations and accommodation providers - Revenue and occupancy data
✓Madeira Airport - Passenger arrival statistics
✓Webcam Madeira analytics - Platform usage and engagement metrics

🔒 Usage Guidelines

✓Please credit 'Webcam Madeira' when using our statistics
✓Statistics are available for editorial and research use
✓Link back to webcammadeira.com when possible
✓Data is updated regularly - check source dates for accuracy

Related Resources

🎥Live Webcams

2024 International Markets

Top 10 source countries by guest arrivals

International Total

+10.2%

1,770,204

79.3% of total

Portugal (Domestic)

-4.9%

461,380

20.7% of total

Top 10 Source Countries

🇩🇪

Germany

355,589

15.9% market share

🇬🇧

United Kingdom

284,204

12.7% market share

🇫🇷

France

204,444

9.2% market share

🇵🇱

Poland

124,444

5.6% market share

🇳🇱

Netherlands

95,915

4.3% market share

🇺🇸

United States

79,646

3.6% market share

🇪🇸

Spain

65,011

2.9% market share

🇧🇪

Belgium

49,592

2.2% market share

🇨🇿

Czech Republic

47,732

2.1% market share

🇮🇹

Italy

45,068

2.0% market share

2025 YTD International Markets

Top 10 countries (January-August 2025)

International Total

+5.9%

1,271,998

77.3% of total

Portugal (Domestic)

+22.7%

373,251

22.7% of total

Top 10 Countries (YTD)

🇩🇪

Germany

232,410

14.1% market share

🇬🇧

United Kingdom

155,396

9.4% market share

🇫🇷

France

104,143

6.3% market share

🇵🇱

Poland

75,880

4.6% market share

🇳🇱

Netherlands

49,355

3.0% market share

🇪🇸

Spain

43,401

2.6% market share

🇧🇪

Belgium

40,245

2.4% market share

🇨🇿

Czech Republic

36,273

2.2% market share

🇮🇹

Italy

31,495

1.9% market share

🇨🇦

Canada

25,240

1.5% market share

Data Sources & Methodology

This comprehensive tourism statistics report is compiled from multiple authoritative sources to provide the most accurate and up-to-date information about Madeira's tourism industry.

📈 Primary Data Sources

✓DREM (Regional Directorate of Statistics of Madeira) - Official tourism statistics
✓INE (National Statistics Institute) - National tourism data
✓APM (Madeira Port Authority) - Cruise passenger data
✓Hotel associations and accommodation providers - Revenue and occupancy data
✓Madeira Airport - Passenger arrival statistics
✓Webcam Madeira analytics - Platform usage and engagement metrics

🔒 Usage Guidelines

✓Please credit 'Webcam Madeira' when using our statistics
✓Statistics are available for editorial and research use
✓Link back to webcammadeira.com when possible
✓Data is updated regularly - check source dates for accuracy

Related Resources

🎥Live Webcams