📊Comprehensive Madeira Tourism Statistics and Analytics - 2024-2025 Official Data
Official data from DREM (Regional Directorate of Statistics of Madeira)
2.23Mbadge.visitors2024
€761Mbadge.revenue
🔄Last updated: October 17, 2025 | Source: DREM Estatísticas do Turismo
ℹ️
Official tourism statistics from DREM. 2024 data is definitive (released July 9, 2025). 2025 data is preliminary (January-August, awaiting September release).
📊Usage Guide
Usage Guide
kpi.title2024
kpi.subtitleHistoric
+6.7%
cards.guestArrivals.title
2.23M
cards.guestArrivals.vs2023
+16.1%
cards.revenue.title
€761M
cards.revenue.vs2023
+10.2%
cards.intShare.title
79.3%
cards.intShare.visitors
cards.recovery.badge
cards.recovery.vsPre
+61%
cards.recovery.yearCompare
source.drem
source.release
2024 Full Year - Record Breaking Performance
Definitive data released July 9, 2025
KEY METRIC
Guest Arrivals
↑+6.7%
2.23M
2,231,584
Total guest arrivals (Hóspedes Entrados)
Overnight Stays
↑+7.4%
11.8M
11,765,375
Total overnight stays (Dormidas)
KEY METRIC
Total Revenue
↑+16.1%
€761.1M
€761,100,000
Total tourism revenues (Proveitos Totais)
Accommodation Revenue
↑+16.9%
€540.7M
€540,700,000
Hotel and accommodation revenues
Average Daily Rate (ADR)
↑+13.1%
€109.28
Revenue per occupied room
Revenue per Available Room (RevPAR)
↑+13.9%
€83.53
Key performance metric
2025 Year-to-Date (January-August)
Preliminary data - Strong growth continues
TRENDING
Guest Arrivals (YTD)
↑+9.3%
1.65M
1,645,249
Jan-Aug 2025 vs Jan-Aug 2024
Overnight Stays (YTD)
↑+8.8%
8.64M
8,642,145
Jan-Aug cumulative
TRENDING
Total Revenue (YTD)
↑+19.1%
€598.7M
€598,700,000
Record revenue growth
Accommodation Revenue (YTD)
↑+20.4%
€433.5M
€433,500,000
Jan-Aug revenues
ADR (YTD)
↑+15.1%
€125.69
Average daily rate
RevPAR (YTD)
↑+18.2%
€99.28
Revenue per available room
Seasonal Patterns
| seasonal.month | seasonal.visitors | seasonal.occupancy | seasonal.weather |
|---|---|---|---|
| January | 95,000 | 65% | Mild, some rain |
| February | 105,000 | 70% | Mild, occasional showers |
| March | 135,000 | 75% | Pleasant, spring blooms |
| April | 155,000 | 80% | Warm, ideal hiking |
| May | 175,000 | 85% | Perfect conditions |
| June | 185,000 | 90% | Warm and dry |
| July | 195,000 | 95% | Peak summer |
| August | 190,000 | 93% | Hot and busy |
| September | 170,000 | 88% | Warm, fewer crowds |
| October | 145,000 | 82% | Pleasant autumn |
| November | 115,000 | 72% | Mild, some rain |
| December | 125,000 | 75% | Festive season |
2024 International Markets
Top 10 source countries by guest arrivals
International Total
+10.2%1,770,204
79.3% of total
Portugal (Domestic)
-4.9%461,380
20.7% of total
markets.top10
🇩🇪
Germany
355,589
15.9% market share
🇬🇧
United Kingdom
284,204
12.7% market share
🇫🇷
France
204,444
9.2% market share
🇵🇱
Poland
124,444
5.6% market share
🇳🇱
Netherlands
95,915
4.3% market share
🇺🇸
United States
79,646
3.6% market share
🇪🇸
Spain
65,011
2.9% market share
🇧🇪
Belgium
49,592
2.2% market share
🇨🇿
Czech Republic
47,732
2.1% market share
🇮🇹
Italy
45,068
2.0% market share
2025 YTD International Markets
Top 10 countries (January-August 2025)
International Total
+5.9%1,271,998
77.3% of total
Portugal (Domestic)
+22.7%373,251
22.7% of total
markets.top10Ytd
🇩🇪
Germany
232,410
14.1% market share
🇬🇧
United Kingdom
155,396
9.4% market share
🇫🇷
France
104,143
6.3% market share
🇵🇱
Poland
75,880
4.6% market share
🇳🇱
Netherlands
49,355
3.0% market share
🇪🇸
Spain
43,401
2.6% market share
🇧🇪
Belgium
40,245
2.4% market share
🇨🇿
Czech Republic
36,273
2.2% market share
🇮🇹
Italy
31,495
1.9% market share
🇨🇦
Canada
25,240
1.5% market share
🚢Cruise Tourism
cruise.fullYear
716,806
cruise.passengers
+16.4%
316
cruise.calls
+13.3%
cruise.ytd
389,933
cruise.passengers
+8.8%
178
cruise.calls
+19.5%
⛳Golf Tourism
golf.fullYear
golf.rounds78,983 +5.2%
golf.revenue€3.96M +5.6%
golf.capacity30.9%
golf.ytd
golf.rounds57,490 +13.4%
golf.revenue€3.04M +12.4%
golf.capacity33.3%
sources.title
This comprehensive tourism statistics report is compiled from multiple authoritative sources to provide the most accurate and up-to-date information about Madeira's tourism industry.
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🔒 usage.title
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