📊Comprehensive Madeira Tourism Statistics and Analytics - 2024-2025 Official Data
Official data from DREM (Regional Directorate of Statistics of Madeira)
2.23M2024 Visitors
€761M2024 Revenue
🔄Last updated: October 17, 2025 | Source: DREM Estatísticas do Turismo
ℹ️
Official tourism statistics from DREM. 2024 data is definitive (released July 9, 2025). 2025 data is preliminary (January-August, awaiting September release).
📊Usage Guide
Usage Guide
2024 Key Performance Indicators
Historic record-breaking year for Madeira tourism
+6.7%
Guest Arrivals
2.23M
vs 2023: 2.09M
+16.1%
Total Revenue
€761M
vs 2023: €656M
+10.2%
International Share
79.3%
1.77M international visitors
Recovery
vs Pre-Pandemic (2019)
+61%
vs 2019 baseline
Source: DREM (Regional Directorate of Statistics of Madeira)
Data released: July 9, 2025
2024 Full Year - Record Breaking Performance
Definitive data released July 9, 2025
KEY METRIC
Guest Arrivals
↑+6.7%
2.23M
2,231,584
Total guest arrivals (Hóspedes Entrados)
Overnight Stays
↑+7.4%
11.8M
11,765,375
Total overnight stays (Dormidas)
KEY METRIC
Total Revenue
↑+16.1%
€761.1M
€761,100,000
Total tourism revenues (Proveitos Totais)
Accommodation Revenue
↑+16.9%
€540.7M
€540,700,000
Hotel and accommodation revenues
Average Daily Rate (ADR)
↑+13.1%
€109.28
Revenue per occupied room
Revenue per Available Room (RevPAR)
↑+13.9%
€83.53
Key performance metric
2025 Year-to-Date (January-August)
Preliminary data - Strong growth continues
TRENDING
Guest Arrivals (YTD)
↑+9.3%
1.65M
1,645,249
Jan-Aug 2025 vs Jan-Aug 2024
Overnight Stays (YTD)
↑+8.8%
8.64M
8,642,145
Jan-Aug cumulative
TRENDING
Total Revenue (YTD)
↑+19.1%
€598.7M
€598,700,000
Record revenue growth
Accommodation Revenue (YTD)
↑+20.4%
€433.5M
€433,500,000
Jan-Aug revenues
ADR (YTD)
↑+15.1%
€125.69
Average daily rate
RevPAR (YTD)
↑+18.2%
€99.28
Revenue per available room
Seasonal Patterns
| Month | Visitors | Occupancy % | Weather |
|---|---|---|---|
| January | 95,000 | 65% | Mild, some rain |
| February | 105,000 | 70% | Mild, occasional showers |
| March | 135,000 | 75% | Pleasant, spring blooms |
| April | 155,000 | 80% | Warm, ideal hiking |
| May | 175,000 | 85% | Perfect conditions |
| June | 185,000 | 90% | Warm and dry |
| July | 195,000 | 95% | Peak summer |
| August | 190,000 | 93% | Hot and busy |
| September | 170,000 | 88% | Warm, fewer crowds |
| October | 145,000 | 82% | Pleasant autumn |
| November | 115,000 | 72% | Mild, some rain |
| December | 125,000 | 75% | Festive season |
2024 International Markets
Top 10 source countries by guest arrivals
International Total
+10.2%1,770,204
79.3% of total
Portugal (Domestic)
-4.9%461,380
20.7% of total
Top 10 Source Countries
🇩🇪
Germany
355,589
15.9% market share
🇬🇧
United Kingdom
284,204
12.7% market share
🇫🇷
France
204,444
9.2% market share
🇵🇱
Poland
124,444
5.6% market share
🇳🇱
Netherlands
95,915
4.3% market share
🇺🇸
United States
79,646
3.6% market share
🇪🇸
Spain
65,011
2.9% market share
🇧🇪
Belgium
49,592
2.2% market share
🇨🇿
Czech Republic
47,732
2.1% market share
🇮🇹
Italy
45,068
2.0% market share
2025 YTD International Markets
Top 10 countries (January-August 2025)
International Total
+5.9%1,271,998
77.3% of total
Portugal (Domestic)
+22.7%373,251
22.7% of total
Top 10 Countries (YTD)
🇩🇪
Germany
232,410
14.1% market share
🇬🇧
United Kingdom
155,396
9.4% market share
🇫🇷
France
104,143
6.3% market share
🇵🇱
Poland
75,880
4.6% market share
🇳🇱
Netherlands
49,355
3.0% market share
🇪🇸
Spain
43,401
2.6% market share
🇧🇪
Belgium
40,245
2.4% market share
🇨🇿
Czech Republic
36,273
2.2% market share
🇮🇹
Italy
31,495
1.9% market share
🇨🇦
Canada
25,240
1.5% market share
🚢Cruise Tourism
2024 Full Year
716,806
Passengers
+16.4%
316
Port Calls
+13.3%
2025 YTD (Jan-Aug)
389,933
Passengers
+8.8%
178
Port Calls
+19.5%
⛳Golf Tourism
2024 Full Year (3 courses)
Rounds Played78,983 +5.2%
Revenue€3.96M +5.6%
Capacity Utilization30.9%
2025 YTD (3 courses)
Rounds Played57,490 +13.4%
Revenue€3.04M +12.4%
Capacity Utilization33.3%
Data Sources & Methodology
This comprehensive tourism statistics report is compiled from multiple authoritative sources to provide the most accurate and up-to-date information about Madeira's tourism industry.
📈 Primary Data Sources
- ✓DREM (Regional Directorate of Statistics of Madeira) - Official tourism statistics
- ✓INE (National Statistics Institute) - National tourism data
- ✓APM (Madeira Port Authority) - Cruise passenger data
- ✓Hotel associations and accommodation providers - Revenue and occupancy data
- ✓Madeira Airport - Passenger arrival statistics
- ✓Webcam Madeira analytics - Platform usage and engagement metrics
🔒 Usage Guidelines
- ✓Please credit 'Webcam Madeira' when using our statistics
- ✓Statistics are available for editorial and research use
- ✓Link back to webcammadeira.com when possible
- ✓Data is updated regularly - check source dates for accuracy