Comprehensive Madeira Tourism Statistics and Analytics - 2024-2025 Official Data

Official data from DREM (Regional Directorate of Statistics of Madeira)

Last updated: October 17, 2025 | Source: DREM Estatísticas do Turismo

ℹ️ Official tourism statistics from DREM. 2024 data is definitive (released July 9, 2025). 2025 data is preliminary (January-August, awaiting September release).

📊 How to Use These Statistics

Use this page as a quick reference to understand seasonality and plan intelligently. Combine these figures with live webcams to validate on‑the‑ground conditions—for example, picking quieter routes, best mountain visibility windows and calmer times at natural pools. Webcams show the present; numbers provide context but don't replace immediate checks. When sharing, cite source and access date. See also categories and the webcam directory.

2024 Key Performance Indicators

Record Year
Guest Arrivals
2.23M
↗ +6.7% from 2023
Total Revenue
€761M
↗ +16.1% from 2023
International Share
79.3%
↗ +10.2% from 2023
Pre-Pandemic Growth
+61%
vs 2019 baseline

Source: DREM (Direção Regional de Estatística da Madeira) • Definitive data released July 9, 2025

2024 Full Year - Record Breaking Performance

Definitive data released July 9, 2025

Guest Arrivals
+6.7%
2.23M
2,231,584
Total guest arrivals (Hóspedes Entrados)
Overnight Stays
+7.4%
11.8M
11,765,375
Total overnight stays (Dormidas)
Total Revenue
+16.1%
€761.1M
€761,100,000
Total tourism revenues (Proveitos Totais)
Accommodation Revenue
+16.9%
€540.7M
€540,700,000
Hotel and accommodation revenues
Average Daily Rate (ADR)
+13.1%
€109.28
Revenue per occupied room
Revenue per Available Room (RevPAR)
+13.9%
€83.53
Key performance metric

2025 Year-to-Date (January-August)

Preliminary data - Strong growth continues

Preliminary (Jan-Aug)
Guest Arrivals (YTD)
+9.3%
1.65M
1,645,249
Jan-Aug 2025 vs Jan-Aug 2024
Overnight Stays (YTD)
+8.8%
8.64M
8,642,145
Jan-Aug cumulative
Total Revenue (YTD)
+19.1%
€598.7M
€598,700,000
Record revenue growth
Accommodation Revenue (YTD)
+20.4%
€433.5M
€433,500,000
Jan-Aug revenues
ADR (YTD)
+15.1%
€125.69
Average daily rate
RevPAR (YTD)
+18.2%
€99.28
Revenue per available room

Seasonal Patterns

MonthVisitorsOccupancy %Weather
January95,00065%Mild, some rain
February105,00070%Mild, occasional showers
March135,00075%Pleasant, spring blooms
April155,00080%Warm, ideal hiking
May175,00085%Perfect conditions
June185,00090%Warm and dry
July195,00095%Peak summer
August190,00093%Hot and busy
September170,00088%Warm, fewer crowds
October145,00082%Pleasant autumn
November115,00072%Mild, some rain
December125,00075%Festive season

2024 International Markets

Top 10 source countries by guest arrivals

International Total

+10.2%
1,770,204
79.3% of total

Portugal (Domestic)

-4.9%
461,380
20.7% of total

Top 10 Source Countries

🇩🇪
Germany
355,589
15.9% market share
🇬🇧
United Kingdom
284,204
12.7% market share
🇫🇷
France
204,444
9.2% market share
🇵🇱
Poland
124,444
5.6% market share
🇳🇱
Netherlands
95,915
4.3% market share
🇺🇸
United States
79,646
3.6% market share
🇪🇸
Spain
65,011
2.9% market share
🇧🇪
Belgium
49,592
2.2% market share
🇨🇿
Czech Republic
47,732
2.1% market share
🇮🇹
Italy
45,068
2.0% market share

2025 YTD International Markets

Top 10 countries (January-August 2025)

International Total

+5.9%
1,271,998
77.3% of total

Portugal (Domestic)

+22.7%
373,251
22.7% of total

Top 10 Source Countries (YTD)

🇩🇪
Germany
232,410
14.1% market share
🇬🇧
United Kingdom
155,396
9.4% market share
🇫🇷
France
104,143
6.3% market share
🇵🇱
Poland
75,880
4.6% market share
🇳🇱
Netherlands
49,355
3.0% market share
🇪🇸
Spain
43,401
2.6% market share
🇧🇪
Belgium
40,245
2.4% market share
🇨🇿
Czech Republic
36,273
2.2% market share
🇮🇹
Italy
31,495
1.9% market share
🇨🇦
Canada
25,240
1.5% market share

🚢Cruise Tourism

2024 Full Year
716,806
Passengers
+16.4%
316
Ship Calls
+13.3%
2025 YTD (Jan-Aug)
389,933
Passengers
+8.8%
178
Ship Calls
+19.5%

Golf Tourism

2024 Full Year - 3 Courses
Rounds Played78,983 +5.2%
Revenue3.96M +5.6%
Capacity Utilization30.9%
2025 YTD (Jan-Aug) - 3 Courses
Rounds Played57,490 +13.4%
Revenue3.04M +12.4%
Capacity Utilization33.3%

Data Sources & Methodology

This comprehensive tourism statistics report is compiled from multiple authoritative sources to provide the most accurate and up-to-date information about Madeira's tourism industry.

Primary Data Sources:

  • • Regional Directorate for Statistics of Madeira (DREM)
  • • Portuguese National Statistics Institute (INE)
  • • Madeira Tourism Board (APM)
  • • Hotel and accommodation associations
  • • Airport passenger statistics
  • • Webcam Madeira platform analytics

Usage Rights:

  • • Data may be cited with proper attribution
  • • Commercial use requires permission
  • • Link back to webcammadeira.com when sharing
  • • Updated quarterly with latest available data

Related Resources

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Madeira Tourism Stats 2024-2025 | Visitor Data